The “Release soon, release often” and “Incremental improvements” mantras often spoken of by web application publishers do not apply to iOS apps. iOS apps need to be washed and groomed to perfection before they are released to the App Store horde.

The majority of apps released in the App Store get one chance at making a splash. If it fails to generate enough downloads or develop a large enough user base to get picked up by the general public the app is forever lost in limbo.